WordPress analytics plugin · Free and Pro
Simple, privacy-first analytics inside WordPress
See visitors, page views, sessions and traffic sources right in your dashboard. No cookies, no external scripts and no third-party accounts.
No cookies · No personal data stored · Stats stay on your server
Built for
- Bloggers
- Small businesses
- WooCommerce stores
- Agencies
- News sites
- 0 Cookies set on your visitors
- 100% Stats stored on your own server
- 13 Built-in reports
- 10s Live dashboard refresh
Features
Every metric that matters, nothing you don’t need
Visitor, session and traffic source analytics that load instantly and never send data to a third party.
Dashboard analytics
Today’s pageviews, sessions, bounce rate, average session duration and pages per session, with seven-day trend charts.
Read the guide: Dashboard analyticsReal-time visitors
See who is on your site right now with live updates, straight from the WordPress dashboard.
Read the guide: Real-time visitorsTop pages and posts
Your most visited pages and posts ranked by views, with sessions and views per session for any date range.
Read the guide: Top pages and postsCountries, devices and browsers
Where visitors come from, using a local GeoLite2 database, and which devices, browsers and systems they use.
Read the guide: Countries, devices and browsersUTM campaigns and goals
Measure marketing campaigns with UTM parameters and track the conversions that matter. Pro.
Read the guide: UTM campaigns and goalsPrivacy-first tracking
Cookieless tracking, hashed IP addresses and no personal data, with everything kept in your own database.
Read the guide: Privacy-first trackingA closer look
Analytics that stay out of your way
Dashboard
Your traffic at a glance, inside WordPress
No GA4 properties or tracking codes. Open the Analytics menu and the numbers are already there.
- Pageviews, sessions, bounce rate and session duration
- Seven-day trend charts for pageviews and sessions
- Device, browser and country breakdowns
Reports
Find the pages that pull their weight
Ranked reports for pages, posts and custom post types show what readers actually open, for any date range.
- Top pages, posts and custom post types
- Views, sessions and views per session
- Countries, cities, devices and browsers
Privacy
Privacy-first by design
Because no cookies are set and no personal data is collected, most sites don’t need a consent banner for their analytics.
- No cookies and no personally identifiable information
- IP addresses are hashed before storage
- Exclude roles, users, pages and IP ranges from tracking
Free vs Pro
Start free. Upgrade when you need more.
The free version covers visitor, session and traffic analytics. Pro adds campaigns, goals and deeper engagement insights.
| Feature | Free | Pro |
|---|---|---|
| Visitor counter and page views | Included | Included |
| Real-time visitors | Included | Included |
| Sessions, bounce rate and duration | Included | Included |
| Top pages and posts | Included | Included |
| Countries, devices and browsers | Included | Included |
| Privacy-first tracking engine | Included | Included |
| UTM campaign tracking | Not included | Included |
| Goal and conversion tracking | Not included | Included |
| User journey tracking | Not included | Included |
| Referrer breakdown | Not included | Included |
| Scheduled email reports | Not included | Included |
| Click heatmaps | Not included | Beta |
| Upgrade to Pro | ||
Pricing
Simple annual pricing
One yearly price for Pro, with updates and support for the whole license term.
Free
$0 forever
On WordPress.org
Visitor, session and traffic analytics from WordPress.org.
- Real-time visitors
- Top pages, posts and countries
- Privacy-first, cookieless tracking
Pro
$49 /year
1 site, billed yearly
Campaigns, goals and heatmaps on top of everything in Free.
- UTM campaign tracking
- Goal and conversion tracking
- Click heatmaps (beta)
- User journey tracking
- Referrer breakdown
- Scheduled email reports
FAQ
Frequently asked questions
Does it use cookies?
No. Tracking is cookieless, no personally identifiable information is stored and IP addresses are hashed.
Do I need a cookie consent banner?
Because no cookies are set and no personal data is collected, in most cases you won’t need a consent banner for your analytics. Check the rules that apply to your site.
Will it slow down my site?
No. There are no external scripts or third-party requests, and tracking is cache-friendly, so page load times and Core Web Vitals are not affected.
I use Advanced Page Visit Counter. Can I switch?
Yes. Install and activate Page Visit Counter Analytics, deactivate Advanced Page Visit Counter, and your visit counts, settings and tracking rules migrate automatically.
Why is the dashboard showing zero visitors?
Make sure tracking is enabled in the plugin settings, and that your own user role is not excluded from tracking.
What does Pro add?
UTM campaign tracking, goal and conversion tracking, user journeys, referrer breakdown, scheduled email reports and click heatmaps (beta).
See your real traffic in five minutes
Install the free version from WordPress.org, or go Pro for campaigns, goals and heatmaps.
14-day money-back guarantee